Publicis Groupe’s acquisition of Captiv8 signals a major shift in the influencer marketing landscape. This article breaks down why the deal matters, how it fits into the future of creator monetization, and what it reveals about agency priorities in the AI age.
Publicis Groupe’s acquisition of Captiv8 signals a major shift in the influencer marketing landscape. This article breaks down why the deal matters, how it fits into the future of creator monetization, and what it reveals about agency priorities in the AI age.